LPEC

HOME / DIMM

DIPLOMA IN mARKETING MANAGEMENT

DIPLOMA IN MARKETING MANAGEMENT

This course provides the knowledge and practical applications of the marketing processes of a business and students will able to analyze the strategies related to the dynamic business environment.

DIPLOMA IN MARKETING MANGEMENT

Course ID : 123456

Marketing Management is a course that examines the role and importance of marketing in the firm and other organizations. It prepares students to take a holistic perspective towards the business as an entity in the larger environment and to analyze, manage, evaluate changes which affect marketing decisions and to respond to them. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analysis the concepts, such as customer relationship, marketing research, STP Model, extended Marketing mix and marketing strategies. The course relies mainly on case study analysis to improve the analytical skills of students. Students will guide to analyze the best marketing practices and do the presentation based on their study.

Eligiblity :

GCE A/L or Similar Qualification

Course contents

  • 01ST SEMESTER
    • Marketing Management
    • How to Become A Succesful Marketer
    • IT for Business
    • Management Fundementals

 

  • 02ND SEMESTER
    • HR & Business Law related to Marketing
    • Customer Communications
    • Fundementals of Sales Management
    • Soft Skills in Marketing & Counselling
    • Marketing Practices in Modern Business (With Case Study)

LATEST TIMETABLE - OCTOBER 2021 (ONLINE)

  • Saturday   –   5.00pm – 9.00pm
  • Sunday      –   5.00pm – 9.00pm

Qualifications You must have to apply

  • Should be passed GCE A/L in Any Stream 

OR

  • Should be passed Foundation Course

OR

  • Minimum 02 Years of work experience in a recognized Company

OR

  • Should have passed a Management Certificate course in a recognized professional institution

INVESTMENT & DURATION

Programme Investment  = LKR 60, 000

( – ) Discount                  = LKR 24, 000

Total Investment             = LKR 36, 000/=

  • Can be done in Monthly Installments (3000X 12)
  • Program Duration  – 01 Year

INVESTMENT & DURATION

Progr. Investment   = LKR 60, 000

( – ) Discount          = LKR 24, 000

Total Investment     = LKR 36, 000/=

  • Can be done in Monthly Installments (3000X 12)
  • Program Duration  – 01 Year