Bachelor of Business Management

The Bachelor of Business Management in Marketing program is tailored for individuals aspiring to excel in the dynamic and competitive field of marketing. This comprehensive degree equips students with a solid foundation in business management principles while focusing specifically on the strategies and techniques essential for effective marketing. Students delve into market research, consumer behavior, branding, and digital marketing, gaining practical insights into the latest industry trends. The curriculum combines theoretical knowledge with real-world applications, fostering skills in strategic planning, campaign development, and market analysis. Graduates emerge with a deep understanding of how to create and implement successful marketing initiatives, preparing them for diverse roles in advertising, public relations, brand management, and digital marketing within a global business context.

Level 01 (Diploma)

Course Code	Course Unit	Status	Credit
DMGT 11115	Human Resource Management	Compulsory	5
DMGT 11125	Business Law	Compulsory	5
DMGT 11135	Business Management	Compulsory	5
DMGT 12115	Business Economics	Compulsory	5
DMGT 12125	Information Technology for Business	Compulsory	5
DMGT 12135	Business Mathematics	Compulsory	5

Level 02 (Higher Diploma)

Course Code	Course Unit	Status	Credit
ADMGT 21115	Organizational Behavior	Compulsory	5
ADMGT 21125	International Business Management	Compulsory	5
ADMGT 21135	Sociology & Psychology	Compulsory	5
ADMGT 22115	Business Accounts	Compulsory	5
ADMGT 22125	Financial Management	Compulsory	5
ADMGT 22135	Marketing Management	Compulsory	5

 

Level 03 (Degree)

Course Code	Course Unit	Status	Credit
BMGT 31115	Business Statistics	Compulsory	5
BMGT 31125	Total Quality Management	Compulsory	5
BMGT 31135	Strategic Management	Compulsory	5
BMGT 32115	Career Planning and Career Development	Compulsory	5
BMGT 32125	Entrepreneurship and Small Business	Compulsory	5
BMGT 32135	Skill Project/ Management Internship	Compulsory	5

Payment Details

Duration	03 Years
Total Degree Fee	484,500 LKR
Discount	100,000 LKR
Your Degree Fee	384,500 LKR