Diploma in Marketing Management

Categories: Diploma Course
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About Course

The Diploma in Marketing Management is a specialized program designed to provide students with a solid foundation in the principles and practices of marketing. This comprehensive diploma covers key aspects of marketing, including market research, consumer behavior, advertising, and digital marketing. Students gain practical skills in developing marketing strategies, creating compelling campaigns, and understanding the dynamics of the contemporary business landscape. The program is crafted to meet the evolving demands of the marketing industry, ensuring that graduates are well-prepared for entry-level positions in marketing, advertising, public relations, and related fields. With a focus on both theoretical knowledge and practical application, this diploma equips individuals with the essential tools to navigate and succeed in the dynamic world of marketing.

Course Content

Level 01

  • Background & Introduction to Marketing
  • The Marketing Environment
  • Marketing Mix Strategy
  • Marketing Research for Strategic Marketing
  • Buyer Behavior and Managing the Customer Experience
  • Market Segmentation
  • Brand Management
  • Marketing Communication Strategy (MARCOM)
  • Marketing Planning & Strategy
  • Marketing in the digital era